Software developer and entrepreneur based in Varna, Bulgaria.
In 2010 I co-founded SHTRAK BG LTD, and I've led it for more than fifteen years. In that time we've worked with many clients on digital strategy, paid advertising, SEO, email and content marketing, and data analysis.
Since 2014 my small team and I have also run the complete global digital marketing operation for an international horticulture brand. That covers digital marketing across e-commerce channels, email marketing, Google Ads, paid social, B2B lead generation, and, more recently, AI-driven automation that connects the brand's entire digital presence.
When time allows: tools that make legislative changes more transparent.
BGVot
The first Bulgarian app for online voting.
2013 · now offline
Approach
I'd rather build a system that decides consistently than rely on gut feeling.
What ties my work together is a systematic, rules-based approach, whether it's software, marketing, business decisions, or automated investing. I'm drawn to projects where careful engineering produces practical results, and I value direct, honest collaboration.
